a strategic opportunity to break with tradition


                                                       Cabinet Hardware industry:a strategic opportunity to break with tradition 

                                                                                Source: China Machinery Network

The cabinet industry is now facing many difficulties and challenges, but also bears a strategic opportunity to break with tradition, hybrid innovation. Precisely to have courage, vision and courage of enterprise leave the implementation of business change, marketing innovation and brand promotion super space. This is the best time of the local cabinet companies to achieve leapfrog development.

Industry trapped Habitat:

Cabinet companies bear the seven mountain vigorous on the surface of the cabinet industry is experiencing the most severe pressure and test:

A comprehensive cost continues to rise, the flow of funds more difficult;

2, the international brand strong dragon top pressure, and local businesses struggling to recover;

3, the same industry, low-quality intense competition, do not increase the value of the product;

4, the industry concentration is very low, and the brand casual grabbing;

5, export bottlenecks, all the manufacturers are coming back;

6, the diversification of consumer demand, plans to keep up with changes;

, Brand marketing, innovation fatigue, leapfrog development is impaired.

Strategic opportunities:

China's sustained economic development and upgrading of historic change in the sanitary industry in China First, to bring the rapid development of urban and rural housing industry, triggering the rapid amplification of the size of the bathroom industry, China will soon become the world's second largest cabinet market in the next few years, This is a number of domestic and foreign enterprises at any cost to join the cabinet market lies.

Second is the upgrade of China's market structure, and promote the upgrade of the sanitary ware business development, and trigger a new round of mergers and acquisitions and new permutations and combinations of the brand position. Most importantly, the historic transformation of the property caused by the consumption upgrade the cabinet industry. Cabinet basic functional requirements as well as cheap and practical consumer psychology, consumers began to demand for additional features to the emotional, cultural, artistic, visual, intelligent, environmentally friendly, energy saving, humanity, etc. brand transfer, the property of the cabinet industry past the edge of the building materials industry to the direction of the furniture, fashion, clothing, culture, and cross-industry development, which is a historic strategic opportunity of a lifetime, but also an inevitable trend of future cabinet industrial upgrading and enhance the brand and selection!

At the same time, the cabinet industry is now facing many difficulties and challenges, but also bears the strategic opportunity to break with tradition, transformation and innovation. Precisely to have courage, vision and courage of enterprise leave the implementation of business change, marketing innovation and brand promotion super space. This is the best time of the local cabinet companies to achieve leapfrog development.

The cabinet industry is now facing many difficulties and challenges, but also bears a strategic opportunity to break with tradition, hybrid innovation. Precisely to have courage, vision and courage of enterprise leave the implementation of business change, marketing innovation and brand promotion super space. This is the best time of the local cabinet companies to achieve leapfrog development.

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